Rufina Mathews

  • DIRECTOR BUYING & OPERATIONS
  • Selangor, Malaysia
  • Feb 02, 2021
Full time Mass Communication

Personal Summary

I have truly enjoyed and thrived in the advertising industry for the past 32 years. I bring to the table a high standard of professionalism and diligence. My forte is negotiating and I have maintained excellent relationships with media owners. I sincerely believe that I would be an asset anywhere.

Work Experience

DIRECTOR BUYING & OPERATIONS
May 2016 - Jul 2020 HAVAS MEDIA KUALA LUMPUR SDN BHD

* Assisting Head of Middle Office with the EPD and AVB deals on Offline
* Negotiating for better rates and discounts from media owners to obtain
good savings and margins
* liaising and building relationships with clients
* maintaining good relationships with Media Owners so as to obtain new
business leads
* Instrumental in securing Selangor Properties Bhd and Subang Jaya Medical
Centre (SJMC) as a new business partners to Havas
* Management of Clients' contracts' fulfillment so as to be able to track the utilization level by the Clients so that the Company can enjoy the lower
rates;
* Conduct negotiation on behalf of the Company with the sole purpose of obtaining the best rates and savings;
* Making decisions on rebates to Clients depending on their budgets and the work requirement scope;

HEAD - MEDIA PROCUREMENT
Apr 2012 - May 2016 PEOPLE N' RICH-H SDN BHD

* Conduct negotiation on behalf of the Company with the sole purpose of obtaining the best rates and savings;
* Management of Clients' contracts' fulfillment so as to be able to track the utilization level by the Clients so that the Company can enjoy the lower
rates;
* Securing and monitoring early payments by Clients in order for us to enjoy
savings;
* Making decisions on rebates to Clients depending on the work requirement
scope;
* Other additional roles - Meeting Clients on a regular basis to understand
their needs and requirements and to maintain excellent rapport with the
Clients which in turn normally translates to bigger spending by the respective Clients;
* Marketing for new businesses so as to sustain the growth of our sub-
division known as Enrich Media.

ACCOUNT MANAGER
Jan 2007 - Jan 2012 Empire Shopping Gallery

* MBF Card
* KPDNKK (Government Account)
* Naza TTDI
* Pahang Pharmacy
* Binary College
* Royal Sporting House (RSH)
* ASA Education
* Kementerian Wanita (Ministry for Women)[Government Account]
* Mydin
* Dreamland
* SKN Land & Development
* And other smaller client's

SENIOR MEDIA BUYER
Sep 2003 - Nov 2006 AOR for Procter And Gamble (M) Sdn Bhd
ADMIN MANAGER
Jun 2003 - Sep 2003 KEY PRECISION SDN BHD
SENIOR MEDIA BUYER
Jan 2002 - Jun 2003 MICE & Int'l Market

JAN 2002 - MID JUN 2003 WIZARD MEDIA DYNAMICS, KL
SENIOR MEDIA BUYER - INTERNATIONAL & DOMESTIC
OVERSEEING THE BUYING DEPARTMENT
* Asean Secretariat
* Tourism Malaysia (MICE & Int'l Market)
* Sepang International Circuit (SIC)
* Ikano Sdn Bhd (Ikea)
* Australian Tourist Commission (ATC)
* Malaysian National Insurance (MNI)
* TM Touch
* Kolej Bandar Utama (KBU)
* Third Party Bookings

MEDIA BUYER
Aug 1999 - Dec 2001 Royal Brunei Airlines

- INTERNATIONAL
* Royal Brunei Airlines
* Tourism Malaysia (MICE & Int'l Market)
* Sepang International Circuit
* Sutra Harbour, East Malaysia
* Sabah Tourism

SENIOR MARKETING & COMMUNICATIONS EXECUTIVE
Jan 1995 - Jan 1998 BOOTS THE CHEMISTS LTD

* Handling all Company's Marketing & Sales Promotions
* Liaising with Media Owners & Agencies for preferential rates and space

MEDIA BUYER
Apr 1994 - Dec 1994 J. WALTER THOMPSON

* Citibank
* Nestle
* SC Johnson
* De Beers

MEDIA BUYER
Sep 1993 - Apr 1994 BATES (MALAYSIA), KL

* Part of AOR (Agency Of Records) Team
* Hongkong & Shanghai Banking Group
* Telekom Malaysia
* Eveready
* DHL

MEDIA BUYER
Aug 1988 - Aug 1993 British Council, KL

* Diethelm
* FE Zuellig
* Adabi
* Ericsson

Education

Retailing & Marketing
Jan 1996 - Jan 1997 City & Guilds, U.K.

I am applying for (choose one):

Employment

Email Address

rufi_mathews@hotmail.com

Expected Salary

19,000

IC Number

671226-10-6308