Punitha Sinnathamby

  • Senior Digital Marketing Executive
  • no 121, Lorong Gelang 7, Bandar Puteri, Klang, Selangor, Malaysia
  • Oct 27, 2020
Full time Marketing

Personal Summary

I graduated with my degree in Communication at University Malaysia Sarawak 13 years ago in my last position as a Senior Marketing Executive at Affin Hwang Asset Management, I specialized in doing digital marketing more to the strategic side. Well, I’m familiar with Social Media Management, Agency Management, Digital Adverting Campaign, and Report Management with basic knowledge of designing, content writing, web maintenance and Google Analytics. Also I’ve experience working in asset management Company for almost to 4 years.

In addition to Marketing, I got to learn how to manage a team in MYDIN Mohammed Holding Berhad and explore Ecommerce platforms and product marketing. With almost 3 years of working as Senior Digital Marketing / Ecommerce specialist, I’m fully adept at any tasks associated with the role. At MYDIN Mohammed Holdings Berhad, I have the experience managing Company’s online store (MYDIN Online, Lazada, Shopee & PG Mall) presence to help increase brand awareness by developing and implementing e-commerce, digital and social media marketing strategies.

Work Experience

Senior Digital Marketing Executive
Jun 2019 - Jul 2020 Affin Hwang Asset Management
      • Lead, plan and execute all web, marketing database, email, social media and digital advertising campaigns along with internal communication & sales teams.
      • Lead the design process of a website by working with a team of graphic designers, writers and web
      • Familiar with Sproutsocial, Hootsuite, Google Analytics, CANVA, Instagram, YouTube, Facebook Ads, Facebook Management and Email Direct Marketing (EDM).
      • Actively manage and support all the company websites maintenances. (AHAM, LTAT ) via Wordpress &
      • Ensure the info / data / fund documents and all pages are accurate, relevant and up-to-date.
      • To provide progress report on activities to Head of Marketing using Google Analytics and other relevant tracking
      • Develop and implement Search Engine Optimization (SEO) strategies, including link building strategies to drive traffic to our website and social media platform as result it generate interest in company products and

      • Create presence and drive traffic to our websites and social media platform as result it generate interest in company products and
      • Create an engaging written, graphic and video content for websites and social media.
      • Edit and post articles, videos, podcasts, audio content - Explore webinars and webcasts.
      • Marketing Campaign– Conceptualize, develop and manage online campaigns such as Lead Generation & Brand Awareness
      • Analyze industry and competitor trends to identify new digital marketing opportunities - conduct market
      • To ensure company social media properties are in full compliance with the current legal and regulatory requirements. Seek Compliance approval for the social media properties such as artworks, content, storyboard


      Special Projects:

      1. Revamped Affin Hwang Asset Management website - Launched on May
      2. Lead Generation Campaign - Collaborated with Chan Fong 9.88 (Radio VJ).
      3. Social media campaigns - to create Company brand awareness via Video Marketing
Senior Digital Marketing Executive cum Editor (E-Commerce)
Apr 2016 - May 2019 Mydin Mohamed Holdings Berhad
  • Lead the Digital Marketing and end-to-end eCommerce platforms under MYDIN Online division.
  • Project leader for MYDIN online official launch & digital marketing plans and
  • Develop and implement e-commerce, digital and social media marketing strategies to support revenue and increase on-site visibility /awareness for MYDIN Online e-store, Lazada, Shopee & PG Mall based on category and brand performance across channels and advise on strategies.
  • Lead, plan and execute digital (including email) marketing / promotion campaigns and design, maintain and supply content for the organization’s E – commerce website and marketplaces.
  • Coordinate with web development team to maintain and provide relevant contents to be uploaded to MYDIN Online store
  • Conducting offline marketing activities to drive traffic to MYDIN Online e-Store, Lazada, Shopee & SAM’S Groceria E-commerce online
  • Liaise with eCommerce partners, buyers and merchandisers to build relationships and network furthermore to determine promotional activities across the entire E-commerce platform under MYDIN Online e-store.
  • Liaise with vendors to promotional mechanism (e.g. bundles creation,

discounts, vouchers etc) that benefits both parties such as

Unilever, Nivea, Syahirah.

  • Manages inventory (ensure stock are well-adjusted between online and physical store),coordinate with the operations Manager for a smooth order management.
  • Familiar with Lazada, Shopee & PG Mall marketplace, and I’m able to operate the marketplace
  • Basic knowledge of Google Analytics, SEO & SEM, Meltwater, Sproutsocial, Hootsuite, Mailchimp and
  • Responsible for conceptualizing social media posting. Basic knowledge of designing for Social Media posting using Adobe Ilustrator and
  • Responsible for creating content for Company's website, social media platforms and email marketing campaigns (EDM).
  • Proofreader for all the Company's online channel mainly website, social media, MYDIN Online mobile app.
  • Lead to conceptualize the POSM materials such as brochures, leaflet and roll up bunting for required for E-commerce platform under
  • Work with Web Designer and developer to further improve the Company website for friendly
  • Create report in a monthly basis (Social media, website performance, email results and etc.) based on Facebook


Special Projects :

  1. Project Lead : MYDIN Online Store Launch 2017
  2. Cybersale 2016
  3. Lazada – Mydin Online Projects
  4. Sellu Seller Implementation Projects
  5. Mydin – Shopee / PG Mall / Astro Go / Lapasar Marketplace launch
  6. Mydin – AmMetLife iMeriah Launch
  7. 11, 12.12 Campaign – MYDIN Online, Shopee & PG Mall
Malaysian Mosaics Sdn Bhd
Nov 2014 - Mar 2016 Marketing Communication Executive
  • Formulate , develop and execute the marketing plan for assigned projects related to Company
  • In charge of  negotiating,  liaising  and  overseeing  the  production  of the Company Point of Sales (POSM).
  • Lead to conceptualize the Company POSM materials such as brochures, leaflet, packing cartons, branding strips, sticker menu and
  • Responsible in coordinating producing premium item for the Company usage in matter of events, campaign, seminar, within budgeted parameters.
  • In charge of negotiating, liaising and overseeing production of merchandising materials ( display panel, design artwork for dealer’s shop) by external creative
  • Create desirable content for website and
  • Lead the conceptualization of Company video for gallery
  • Responsible to updates the latest information of new product launch in Company
  • In charge of writing articles or update existing texts for Company usage. Assisting in any translation for Malay & English language, as well proof reads the
  • Responsible in conceptualize Electronic Direct Mailer (EDM) communication to be blast out to
  • Social media marketing (Facebook) – to create marketing strategy for the company, maintenance, create frequent
  • Responsible to ensure all Company POSM & Merchandising prop is line with Corporate Identity (Branding) and act as gatekeeper for Company’s brand.
  • Responsible in updating and ensure POSM inventory / mineral water are sufficient for Company
CIMB-Principal Asset Management Berhad
Jun 2012 - Jun 2014 Publication, A & P Executive
  • Lead to conceptualize below the line Unit Trust marketing materials for the company such as Master Prospectus, Leaflet, Poster, Placemat and Flyer.
  • Responsible to improvise the distribution process to ensure the materials were delivered to the branches/clients to support the campaign/sales
  • Lead the printing & distribution of marketing materials to over 2,000 various bank branches in Malaysia on a stipulated
  • In charge of negotiating, liaising and overseeing production of creative materials (brochure, banners, pop up display, print advertisements, development of new website) by external creative
  • Lead to conceptualize / producing / coordinate / printing quarterly investment newsletter and distribute it to the investors in stipulated timeline.
  • Responsible to ensure all Company marketing material is line with Corporate Identity (Branding) and act as gatekeeper for Company’s brand.
  • Responsible of ensure /monitor marketing materials are sufficient for Company usage/event/campaign/product
  • Responsible assist in developing and executing promotional activities to profitably increase consumption within budgeted
  • Responsible to coordinate producing premium item for the Company usage in matter of events, campaign, seminar, within budgeted parameters.
  • Lead to coordinate and crafted department’s Process & Procedures (P&P), ensure to get top management approvals for the P&P.
  • Responsible to upload announcement to Bursa Malaysia through the website.
  • Assisting in any translation for Malay and English, as well proof reads


Special Project:

  1. Involved in Company various new fund launches and produced relevant marketing material such prospectus, brochures, placemat, bunting &
  2. Involved in launch of PRS under CIMB-Principal Asset Management as one of the pioneer PRS provider in the country, in-charge, conceptualizes, print & distribute PRS marketing collaterals to create first phase awareness among the
  3. Conceptualize, print & distributed CWA 2014
  4. Involved in producing marketing collaterals for CIMB Wealth Advisor rebranding
  5. Lead PRS Factsheet as Project Supervisor automated manual factsheet into electronic generated factsheet in 2
Nov 2009 - May 2012 CNI Enterprise (M) Sdn.Bhd
  • Responsible for monthly newsletter development and translation for all Marketing related brochures, flyers, product catalogues related communication materials and
  • By copywriting, typesetting, translating and proofreading BM & English write up for monthly publication
  • By controlling the process of all publication material such as CNI NEWS (Malaysia & Singapore), Executive Circular, Singapore Updates, issue DC & SP NEWS, CNI Express & Collaterals aid and to ensure material produced are accurate, impressive and in line with company
  • By following up and controlling the information submission deadline for CNI News, Executive Circular, Singapore Updates, DC & SP NEWS.
  • Event
  • Coordinating with external translators, writers on translating and copywriting job and ensure the process is smooth, accurate and comply to our
  • By conducting survey and undergo analysis for result and finding
  • By monitoring and assisting the circulation process of all kinds publication
  • Communicating and coordinating with bulk mailing
  • To assisting the superior to monitor and control the department expenditure from time to
  • To ensure the Circulation’s procedures for all kinds of publication materials are operating efficiently and
  • To ensure all ISO related jobs are manageable.
  • Any other assignment that will be assigned from time to time.
CFB Okura Service Centre Sdn.Bhd
Apr 2008 - Oct 2009 Accounts Assistant /Purchasing
  • Responsible in accounts payable
  • Familiar with accounting system GC, Auto Count and SQL financial accounting.
  • Prepare documentation regarding purchase order and does price inquiry with
  • Also input sales invoices in Auto System. I do data verification, filling, documentation, data entry and inter-company accounting
  • Responsible in preparing ISO training documentation updates and compliance. Processing of staff payroll & ensure salary is credited on timely basis, error free using Auto count Payroll and maintain & administer staff personal files and ensure all staff records are
  • Possess experience in handling distribution/issuance of stationery/ticket/voucher/all types of printed forms to internal office and branches, assisting in inventory control and preparing monthly stock report.
  • Do able to liaise with vendors for quotation, pricing, quality available, delivery schedule and all purchase order related
  • Responsible liaise with international suppliers and follow up shipment progress to ensure timely delivery of delivery of supplies.


Bachelor's Degree - Social Science
May 2003 - Aug 2007 University Malaysia Sarawak

I am applying for (choose one):


Email Address