Hong Chee Hoo

  • Senior Creative Designer cum Digital Marketing Specialist
  • Selangor, Malaysia
  • Oct 26, 2020
Full time Design

Personal Summary

An experienced senior creative designer cum Brickfields CERTIFIED Digital Marketing Specialist who consistently completes several projects
(manufacturing and healthcare industry) to the satisfaction of clients within tight
timeframes. Strong ability to manage small and large projects from conceptualized,
planning, leading, coordinating and executing with facility and courtesy.

• Graphic Design • Project Management • Advertising And Promotion • Video Photography • Social Media Marketing • Presentation • People Management

• Mandarin • English • Bahasa Malaysia • Cantonese

• SSL Sports & Recreational Club | Chairman | Rangoli Competition | 2018 • SSL Sports & Recreational Club | Committee | 2017 • SSL Sports & Recreational Club | Running Man| 2016

• Asia Ontime Adobe Photoshop Special Effect Course | Mar 2009 • STC Professional Training (Microsoft PPT) | Jul 2003 • CPTM Model Associate | 1998

• SSL 10 Years Long Service Award – 2019 • Safety Poster Competition, First Runner Up by MIA - 1999 • Best Model Associate Award in Chunghwa Picture Tubes (M) Sdn. Bhd. - 1998 • Malaysian Reading Drawing Competition (Gold Award) - 1994 • First Runner Up in Drawing Competition of Fire & Safety Awareness • Poster Competition Award by Po-Ai Institute – 1992

Work Experience

Senior Creative Designer cum Manager
Jul 2009 - May 2020 SSL (Puchong) Dialysis & Stroke Rehabilitation Centre

Lead an energetic team of graphic designers. • Support Sales and Marketing Team with design options, production and order fulfilment; evaluate team performance against goals and deliverables prioritize, coordinate, and print multimedia design and prem press to support national and local accounts. • Maintain a positive rapport with clients resulting in a large client list generating on an annual basis. • Expertise in cost management.. • Strong awareness of emerging technologies in digital and traditional. • Designed new on-brand visual elements to effectively convey concepts and messaging. • Collaborated with vendors to ensure style consistency with other marketing materials. • Worked with internal managers to determine strategy and design for annual marketing campaigns. • Monitored production schedules while adhering to assign budgets. • Designed advertisements, tradeshow banners and signage from concept through completion.

A&P cum Senior Creative Designer
Dec 2005 - Apr 2009 Cambert (M) Sdn. Bhd. – Sweden Company

Responsible for creating print, web, social media campaigns for domestic and international markets. • Delivered production ready graphics in HTML and CSS for all marketing assets.

Established a custom equipment design program to stimulate sales for brands such as Kordel’s, Bio Oil, Natural Factor, Juvanex, Denim, Brut, Green Food and etc. • Develop and design for the firm’s online presence leveraging web advertising and video production elements. • Prioritized delivery outsourcing thorough numerous vendor relationships for all print materials. • Direct and execute photo and video productions for new products and internal brand managers’ campaigns. • Developed design deliverables that elevated, differentiated and functioned onbrand and on-strategy. • Liaised with internal brand managers in marketing to execute collateral projects. • Designed advertisements, tradeshow banners and signage from concept through completion.

Department Head – started from Junior Designer
Jan 1997 - Nov 2005 Chunghwa Picture Tubes (Taiwanese) Sdn. Bhd.

Lead designer for print and web marketing strategies supporting local and overseas clients. • Accountable for developing solutions for product packaging, display cases, and point of sale materials. • Leveraged expertise in photography to enhance product advertising. • Designed advertisements, tradeshows banners, and signage from concept through completion. • Generated detailed specs of final designs. • Liaised with internal clients in marketing to execute collateral creation projects. • Presented projects to internal clients. • Worked with internal clients to determine strategy and design for annual marketing campaigns. • Designed new on-brand visual elements to effectively convey concepts and messaging. • Participate in departmental strategic planning. • Evaluate and motivate designers toward continued growth and leading design solutions. • Manage and maintain record keeping of original artwork files and all projects.


Diploma Of Advertising and Graphic Design
Jan 1993 - Dec 1996 PJ College of Art & Design
Jan 1989 - Dec 1993 Pin Hwa Secondary School

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