Shiresh Anthony

  • Manager
  • Selangor, Malaysia
  • Oct 06, 2020
Full time General Business

Personal Summary

Product/Brand Management Team Management Conflict Resolution
Business Sustainable Social Media Management Release Management
Development Specialist Digital Solutions Testing Planning
Stakeholder Management Relationship Building Process Enhancements
Coaching & Mentoring Agile Management
Marketing & PR Initiatives


• Experience working in UK for a digital solutions provider as a product and marketing manager
• Maintained good relationships with directors and key stakeholders with the Malaysian Press Club
Association, FIFA via AFC (Asian Football Confederation), Berjaya Group, Redberry Ministry of
Tourism and many more.
• Instrumental in launching managing and delivering over 5 projects including hiring and managing a
team of over 95 employees within set schedules and costs.
• Garnered top ratings for highest customer engagement via Lithium (Social Media management tool)
• Played a key role in the product managing team that launched for the Ministry of Tourism
• Research conducted on business sustainable development and its impact on local consumers for
Masters Dissertation


• Marketing Management, Client Relations, Business Development, Product Development, Project
Management, Training and Development, Customer Service
• Proficient in the usage of Microsoft Office, Excel, Power Point, Lithium (Certified) and CRM software's.
• Developing Wireframes, UX Testing, Social Media & Google Analytics
• Audio Production


Excellent English Excellent Bahasa Malaysia Minor German

Work Experience

Product Manager - SME/MeB Mobile Campaign Management
Feb 2016 - Nov 2019 WEBE Digital Sdn Bhd

Reporting to General Manager & Industry Expert of Customer Acquisition, Growth & Retention

• Conception & planning of product formation
• Developing and communicating the unique value proposition of product based on customer segments and identifying and providing a competitive advantage over market competitors.
• Responsible for managing and implementing marketing activities through research, strategic planning and implementation.
• Assessing Business Cases and raising Business Requirement Specification
• Ensuring product development is within resource, budgetary and time target to meet deliverables.
• Developing product development objectives, a timeline involving all relevant stakeholders and ensuring an end to end technical feasibility.
• Forecasting objective key results of product plan execution and post review them for further product
process enhancement and improvement
• Provide timely progress status update & executive presentation to the management team
• Coordinate internal resources, vendors and third parties in the product placement and execution phase.

• Create, scope & develop product plans, lead, coordinate and drive execution to all stakeholder.
• In charge of in app marketing campaign alignment with stakeholders
• Enhancing customer app experience
• Ensuring all relevant communications to customers are reached and properly screened accordingly
(i.e. SMS, EDM and in app push notification)
• Validating and providing optimal solutions to create cross app awareness of other products and increase in app purchases.
• Operations & Social Media Support, Manager at webe Digital/TM Unifi Mobile
• Co-ordinate & manage complexity to support multiple simultaneous projects in a fast-paced
• Plan and manage UAT, Deployment Visualization scripts, and activities.
• Measure project performance using appropriate systems, tools, and techniques.
• Report and escalate to management as needed

Liquid Equity Investment Consultant
Jan 2015 - Jan 2016 Mira Group World Wide

reporting to- Director of Operations

Client Acquisition
• Responsible to current and potential investors on providing annual reports of their investments
• Educating potential investors in our rare commodity investment opportunities
• Take ownership of the management of the sales of the business.
• Drive increased revenue and profit to achieve the Company's ambitious growth.
• Prospect for potential new clients and turn this into increased business.
• Identify potential clients, and the decision makers within the client organization.
• Set up meetings between client decision makers and company's practice leaders/Principals.
• Plan approaches and pitches.
• Work with team to develop proposals that speaks to the client's needs, concerns, and objectives.
• Building relationships with existing clients in an attempt to increase their current spend.
• Drive peak performance and sales success across the organization.
• Create, negotiate and close commercial agreements.
• Present new products and services and enhance existing relationships.
• Work with technical staff and other internal colleagues to meet customer needs.

Business Development Senior Manager
Jan 2014 - Jan 2015 Jaura Group Infratech

reporting to General Manager

• Staff Management & Business Coordination office (Selangor)
• Responsible for the overall management of all strategic and operational Marketing and customer & merchant relationship activities.
• Work with technical staff and other internal colleagues to meet customer needs.
• Provided market feedback to the companies' stakeholders regarding the local market competitive
offerings, prospect needs and generate product development ideas.
• Took ownership of the management of the sales and marketing functions of the business.
• Drive and increased revenue and profit to achieve the Company's ambitious growth.
• Planning and coordinating the implementation of business plans and the penetration of new

Nexible Solutions Sdn. Bhd. (formerly known as I-Pixel Labs Ltd. United Kingdom)

Product Manager & Client Servicer
Jan 2012 - Jan 2014

reporting to - Chief Executive Officer

• Responsible for the coordinated management of multiple projects (in the ASIA region) directed
toward strategic business and other organizational objectives

• Responsible for working with Marketing Executives to ensure that projects in the region are properly
managed, resourced and completed within time, scope and costs;
• Responsible for media and PR for product launch
• Experience in the handling of the National Press Club Awards and maintained good relations with directors from Redberry, NST, Malay Mail and Scomi
• Ensure all key contract deliverables, security and vendor performance management and escalations of disputes, legal and contractual matters are owned and followed through to a successful conclusion;
• Involved in the business development, design and planning of an e-Commerce website and mobile app
from ground up.
• Ensure all Commercial requirements and disputes on payments are followed through to completion,
work with vendors to ensure proper SOW and payments terms
• Contract Management and Negotiations;
• Maintain good client service relationships with stakeholders i.e. Malaysian Ministry Of Tourism,
British High Commissioner (on projects with ties to United Kingdom Trade Investment with Singapore), FIFA, e-Commerce banking platform providers
• Involved in new project tenders Achievements:
• Successfully completed the implementation of a e-Commerce site that distributes throughout
Malaysia, Singapore, Australia and Brunei
• Successfully completed the implementation of iBeacon technology called Withinity in Isetan and are
in talks with many other FMCG outlets
• Successfully completed the first Phase of providing a proposal to the ministry of tourism to implement
a state of the art technology on Mobile interactive guides in museums throughout Malaysia as well as following up with key investors.

Marketing & Sales Executive
Jan 2010 - Jan 2011 Hospitality Asia Platinum Awards

reporting to the - Marketing and Project Manager

• Merchant Acquisition for Maybank contract to acquire Major Hospitality outlets to use offers
and discounts for their customers.
• Follow up with existing advertisers and acquiring more advertisers for the magazine
• Liaise and assist with the judging and preparation of the Prestigious Hospitality Asia Platinum
Awards Ceremony
• Contract Management and Negotiations; Service Support
• Develop and maintain good business partner relationships;

Public Relations Intern
Jan 2009 - Jan 2010 Motorsports Media Company

Worked as a PR and media liaison for Motorsports Asia Festival as well as the Asian Festival Of
Speed (Sepang Circuit)
• Junior Marketer for the planning of the event

Junior Event Promoter
Jan 2009 - Jan 2010 United Kingdom Young Event Organizers

reporting to Event Promoter

• Responsible of creating content on social media for the local market


Master's in International Business Administration - London
Nov 2018 - Jan 2020 University Of East London
Business Marketing
- Jan 2007 SeGi College

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