chuang chern shin

  • Marketing Manager
  • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
  • Oct 02, 2020
Full time Marketing

Personal Summary

During my career gap years, while I am studying in KL for my Japanese course, was assisting my family in some of family owned shoplot in leasing and rental collection management for past few years. Overall, i gained some experience in investment, leasing and tenancy agreement with some legal experts and able to further studies for personal growth.

Experienced marketing manager in marketing budget, planning which include activities involve in ATL and BTL with corporate stakeholders, managing media agency and various channel media buy directly.

While my career as Brand manager for MIAOW MIAOW Group, with knowledge on the

operation of various departments involved, I able to cope with setting up the branding

theme, from finding our target market, related marketing outdoor events to boost sales with business development plan.

As Marketing Manager in XOX Berhad, working more closely with Senior Managers, Directors and CEO in marketing plan, budget and team management to business strategyplan and etc. I was in XOX for around 2 years before i am going back as full time student.

I believe throughout this 10 years experience in different industries, give me better big picture and advantage when I move in to any new position and industry able to give different opinion, perspective and idea to the team. Willing to travel intensively. Able to speak fluently in English,Mandarin, Malay and simple Japanese, passed N5 and N4 Japanese exam in year 2016 and 2018.

Work Experience

Marketing Manager
Jan 2014 - Mar 2016 XOX Management Services SDN BHD

Assisting VP of PR and Marketing in championing on-going Brands positioning and identity in a meaningful way, with increasingly changing customer oriented environment.
Supporting VP of PR and Marketing to continually updating marketing strategy with annual
sales goals.
Leading campaign projects and product development projects under the direction of VP of PR and marketing with a team of 10, in different segments: trade marketing, and digital
marketing with roadshow activities, product campaign, quarter group event, online stores and other special projects.
Product management: Review current product, working closely with channel and online.
E.g. New season pass pack in year 2014, target to customers to buy bulk from XOX, with promoting new SIM pack to new friends as referral. Overall, achieved extra 3 million sales within last 6 months of 2014 to 2015.
Engaging with relevant parties to support corporate needs in CSR program e.g. working with World Vision during 2015 East Coast flood CSR programme.
Supporting BURSA reporting guidelines in annual report with Finance department before
AGM and all marketing set up during AGM.

Brand and Product Manager
Aug 2010 - Oct 2013 MIAOW MIAOW FOOD SDN BHD

Aid in developing brand identity and related positioning and messaging to help
inform the creative process. Through the slogan of "House of Snacks", we hope to create a Deja Vu moment when you eat MIAOW MIAOW brand snacks, it reminds
you of pleasant memories during childhoods/year gone by.
Manage budgets and financial related to marketing campaigns.
Identifying the most effective media proposal within agreed budget, clearer and nearer to increase awareness to both local and export' customers needs.
To develop and review all printing material e.g. brochures, posters, letters or press
release to make sure all information to public align with company objective and branding theme.
Reporting to the MD and Directors, as the development Manager to lead the company's brand creation and business growth ambitions with all senior sales
Reviewing, redesigning and rebranding the existing 3 major brand, which are
MIAOW MIAOW brand (snack and sweet/sour fruits), MIAOW RED brand (cookies and nuts), Southern brand (healthy snack series),to differentiate clearly each brand
target customer. Designing, PR, advertising and promotion strategy
Redesigning all existing brand's product packaging and labeling with QC department to fulfill both export and local market needs
Discussion with senior sales manager to improve merchandising display to enhance
brand visibility through concentrate top 10 products in key account outlets.
Simplified and standardized brand concept, with a new guideline in new eye catchy
color for all product designs, billboards and posters.

Related outdoor activities and road shows
Leading sales team actively involved in JOM HEBOH BUKIT JALIL outdoor campaign on December 2009 by Media Prima Berhad, also include all procurement related
with event and as the main leader in outdoor campaign within budget.
Leading sales team actively involved in Expo Cintai Malaysia on year 2008 and 2009, at Malaysia International Exhibition & Convention Centre (MIECC) exhibition, by
Chinese Chamber of Commerce.
Setting up the 1st factory outlet sales in company headquarter, with supports of
finance, IT department, operation for this seasonal project. Media Strategy and Execution

Channel Sales Business Analyst
Aug 2008 - Jul 2010 Desa Southern Agency SDN BHD

Following up both Lower Trade and Modern Trade key account with related key
account and channel sales manager
Negotiating trading terms agreement with the rest of key account managers e.g.
improving key account operation, category sales and annual business review before
renewal of contract.
Restructuring sales channel and key account process with senior managers and GM
o Successfully recruit new branch manager for Northern Branch at Butterworth, to prevent operation break down of this new office when its
branch manager left without notice, and also improve cooperation with another nearby branch, at Taiping, together with HQ Internal auditor.
Scheduled annual visitation to all branches and market visit in line with HQ's goals to improve cooperation between branches and HQ, and goal alignment in business
opportunities with internal auditor.
Identifying possible distribution gap or logistic issues to improve cooperation of key
account promotion activities with production line and supply chain department to increase sales volume. E.g. Working closely with operation manager to ensure
stocking levels are enabling to meet sales campaign needs
Recommending corrective measurement, trade marketing deal, and improving
incentive scheme as and when needed to National Sales Manager
Assisting business development in market research and new recruiting interview in East Malaysia

Highlights performance
Negotiating with product suppliers for the best commercial terms for group
distribution subsidiaries to fulfill branch subsidiaries new products needs.
Taking the leadership in setting up a new marketing/sales office in Klang valley to fulfill the increasing needs of sales operation, marketing and key account service.
Sales team and operation management: Leading KL modern trade sales team for 1
year with a team of 10 team members, with 2 supervisors in coaching and monthly
trade campaign. E.G. amendment sales team daily itinerary and daily team issues
Successfully assisting directors in recruiting key account manger from competitor to improve daily operation between 3 subsidiary companies in serving major key
Strong business mindset and able to work under pressure especially during high
turnover and restructuring process to solve ad-hoc problems in team
Solving problem between 3 different subsidiaries companies within Miaow MIAOW
Group, about expenses sharing and sales account allocation which has impact on
local sales volume, key account process and supply chain/logistic procedure for past
5 years.
Experienced in a FMCG product development processes (from concept to launch) for
REAL brand potato chips and Chinos corn chip. E.g. Staying informed with latest
buying trend and competitor activity that drive product development and opportunities for R&D department and production team.

Conference Producer/Training Project Manager
Mar 2006 - Jul 2008 APAC HQ

Projecting new project from A to Z e.g. involving new product development for
conference and training within scheduled timeline
Possessing negotiating skill and ability to "close deal" in recruiting speakers and bargain with them about their needs to attend our events.
Coordinating and guiding sales, sponsorship, marketing, operation team to make
sure the project is successfully run within projected time.
Working independently and quickly identify nww business opportunities using
relevant research tools/sector through specific target market and cold calling
Excellent client management skills and ability to keep promises between sponsor,
speakers and internal operation process.
Conducting on-going research on best practices, working closely with both APAC
Conference Director and Regional Conference Director
As the project manager of each event, giving speech at conference or training before
officially launch and maintain networking during event with speakers.

Remarkable Performance
Successful opening Vietnam market for Marcus Evans APAC, and the 1st training
event with tremendous good feedback of 80 delegates, profit margin of 70%;
Budgeting and Forecasting for non-financial managers
Most Successful CFO event at Philippines, with more than 100 candidates from all
industries. My produced CFO event still remains as the most successful events when
I left Marcus Evans APAC HQ.
Setting up the 1st government related event at Philippines, Town Development, with candidates and speakers from all over ASEAN, China, Australia and even Africa.
Maintain good rapport with stakeholders such as media partners, major
sponsorship clients , press and vendors, government agencies and relevant

Personal Banker
May 2004 - Dec 2005 Wells Fargo Bank (USA)

United States

Possessed strong knowledge in banking operation and experience in dealing with
customer from Trust, Consumer, Business account, personal loan, credit card and home loan procedure.
Ensured excellent customer service and satisfaction by taking personal
responsibility,according highest attention and priority ; owing the experiences by
being the Relationship Manager to existing/ new customers.
Solicited referrals and partnered with key internal partners to ensure appropriate
internal referral (mortgage, private client services, business banking)
Established several off-sites to further market bank's financial services and build
relationships; worked collaboratively with other bankers, both in-branch and at off-
sites. • Ensuring the ongoing quality and integrity of the data loaded to the system for all loan procedure and information flow through within company and customers.

Remarkable Performance
Recognized as top performing agent for loan volumes generated Q1, Q2, Q3 of 2005 and Q4 2004


May 2020 - Aug 2020 JAPAN CLUB OF MALAYSIA
Bachelor of Business Administration - Finance and Management
Aug 2001 - May 2004 University of Nebraska Lincoln

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