Chew Jong Herng

  • DIGITAL PLANNING & STRATEGY MANAGER
  • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
  • Oct 02, 2020
Full time

Personal Summary

PROFESSIONAL SKILLS


Facebook Business Manager Google
Adwords
Google Analytics
SEM
Digital media strategy
Marketing
Project management Market research


PERSONAL SKILLS
Reliable and professional Organized
Time management
Team player
Fast learner Motivated

Work Experience

DIGITAL PLANNING & STRATEGY MANAGER
Nov 2018 - ADA Malaysia

• Manage day to day activities of client servicing and reporting
• Work closely with internal team such as data & performance to plan and work on digital initiatives.
• Directly work under Account Director to ensure projects are integrated and meet the objectives.
• Responsible for training and guiding Account Executive. - Maintain integration with mainline team
counterpart and other agency.
• Responsible for writing creating media proposal, presentations, monitor marketing campaigns and social
media activities of other brands.
• Clientele List: Axiata Group, Citibank, Yoodo, Boost e-wallet, TM

DIGITAL MARKETING SPECIALIST
Sep 2017 - Oct 2018 GCH (M) Sdn Bhd

• Handle social page (Facebook & Instagram) postings for Cold Storage, Mercato, Jasons Food Hall & Giant.
• Manage and monitor ad campaigns set up such as Google, Facebook, Instagram, YouTube.
• Liaise with Happy Fresh marketing team to work on the monthly e- commerce campaign and monitor the total
sales generated from their platform.
• Align media advertising strategy with the agency to reach the target audience.
• Design, create, and deliver digital marketing programs to support expansion and growth of the company
services and products.
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency.

SENIOR DIGITAL EXECUTIVE
Sep 2016 - Aug 2017 Trapper Media Group

Working with the client and the account team to understand the client's business objectives and advertising
strategy.
• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.
• Making decisions on the best form of media for specific clients and campaigns.
• Undertaking research and analysing data using specialist industry resources.
• Identifying target audiences and analysing their characteristics, behaviour and media habits presenting proposals,
including cost schedules, to clients.
• Provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve
media performance.

SENIOR BUSINESS DEVELOPMENT EXECUTIVE
May 2014 - Aug 2016 Innity Berhad

• Handle the relationship with the online media partner and monitor their online advertising earnings.
• Manage the ad network growth for the local and international market.
• Data Management Platform by creating the relevant group and segment for Online Audience Targeting.
• Handle regional and local sales requests.Explore new partnership method with existing and new media partner.
• Designed and rolled out custom digital package for sales team to propose it to potential client.
• Knowledge of digital ad banner tagging, Google Analytic, Double Click, Comscore, Similar Web, and Advenue Data
Management Platform.

Education

Postgraduate Diploma in Marketing - Management
Jan 2012 - Sep 2014 University Of Birmingham UK
BA Hons in Business Management - Business Management
- Sep 2012 University Of Birmingham

I am applying for (choose one):

Employment

IC Number

911103105399