Reny Nor’Ain Mohamad

  • Marketing / Sales / Digital Marketing Manager
  • Selangor, Malaysia
  • Oct 02, 2020
Full time Marketing

Personal Summary

Skills

Advanced Marketing Communication, Marketing Strategies, Digital Marketing
Intermediate Planning & Analyzing, Organizational, Coordinating, Cost Controlling, Customer
Service, MS Office, Sales And Marketing Management, ABODE ILLUSTRATOR, E-
Commerce, Designing


KEY SKILLS

1. Consistent ability to meet deadlines and prioritize whilst maintaining consistently high standards.
2. Computer literate, keen to embrace new technology.
3. Fast learner and sense of responsibility
4. Organizational skill & Customer Service Skill
5. Able to plan, monitor, implement projects, and good leadership and problem solving skills.
6. Team Player, committed, aggressive, self-motivated, initiative and able to work independently with minimum supervision.
7. Ability to work under pressure producing acceptable results. Inquisitive and conscientious along with the ambition to
succeed in my field of interest, training is still needed to build up my personal & business skills.

Work Experience

ACTING HOTEL MANAGER
Oct 2019 - Jun 2020 Tun Fatimah Riverside Hotel Melaka

(Retrenched due to COVID-19 pandemic)
TUN FATIMAH RIVERSIDE HOTEL MELAKA

Industry Hotel / Hospitality
Specialization Hotel Management/Tourism Services
Role Management
Position Level Senior Manager

This position holder responsible for all aspects of operations at the hotel, to day-to-day staff management and guests. He / She should be an ambassador for the brand and your hotel. Provide leadership and strategic
planning to all departments in support of our service culture, maximized operations and guest satisfaction.
Work very closely with the hotel owners and other stake holders.

Responsible for managing the Hotels management team (HOD's) and overall hotel targets to deliver an
excellent Guest experience. A Hotel Manager would also be required to manage between profitability and guest satisfaction measures.

Duties and Responsibilities:
1. Oversee the operations functions of the hotel, as per the Organizational chart.
2. Hold regular briefings and meetings with all head of departments.
3. Ensure full compliance to Hotel operating controls, SOP's, policies, procedures and service
standards.
4. Handling complaints, and oversee the service recovery procedures.
5. Responsible for the preparation, presentation and subsequent achievement of the hotel's annual
Operating Budget, Marketing & Sales Plan and Capital Budget.
6. Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met
and exceeded.
7. Ensure all decisions are made in the best interest of the hotels and management.
8. Deliver hotel budget goals and set other short and long term strategic goals for the property.


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9. Developing improvement actions, carry out costs savings.
10. Closely monitor the hotels business reports on a daily basis and take decisions accordingly.
11. Maximizing room yield and hotels / resort revenue through innovative sales practices and yield
management programs.
12. Prepare a monthly financial reporting for the owners and stake holders.
13. Act as a final decision maker in hiring a key staffs.
14. Coordination with HOD's for the execution of all activities and functions.
15. Overseeing and managing all departments and working closely with department heads on a daily
basis.
16. Manage and develop the Hotel Executive team to ensure career progression and development.
17. Be accountable for responsibilities of department heads and take ownership of all guest complaints.
18. Provide effective leadership to hotel team members.
19. Lead in all aspects of business planning.
20. Respond to audits to ensure continual improvement is achieved.
21. Corporate client handling and take part in new client acquisition along with the sales team
whenever required.
22. Assisting in residential sales as and when required and development with strong sales prospects.

SALES & MARKETING MANAGER
Oct 2018 - Sep 2019 TUN FATIMAH RIVERSIDE HOTEL MELAKA

MELAKA (Managed by RHR Hospitality Sdn Bhdl)

Industry Hotel / Hospitality
Specialization Hotel Management/Tourism Services
Role Management
Position Level Manager

This position holder responsible to assist Hotel Manager with Sales and Marketing effort to maximize the revenue from their hospitality business. This includes participation in the annual planning effort, developing
new accounts, maintaining existing account, training and supervision of sales related professionals,
implementation of sales and marketing strategies so as to maximize profits of the hotel while maintaining
customer satisfaction.

Duties and Responsibilities:
1. Ensure sales activities meet or exceed budgeted revenue for the hotel overall and for identified
areas of personal responsibility.
2. Dedicates work time to customer contact sales solicitation.
3. Sets strategic goals, objectives and formulate action plans for soliciting and maintaining business
based on the targeted market segments focusing on key results areas, as defined in the hotel business
plan.
4. Develops and implements sales and marketing strategies for new and existing accounts that will
result in meeting and /or exceeding budgeted revenue and GOP goals
5. Generates new business through telemarketing, networking and cold-calling.
6. Actively participate and communicates with diverse community groups and organizations as a
representative of the hotel in order to develop positive relationship with community
representatives and networking opportunities that will result in business leads from these groups.
7. Monitor hotel sales performance by analyzing monthly reports, taking note specifically of REVPAR Index, Occupancy and ADR Index.
8. Make outside sales calls by scheduling weekly site inspections or off site appointment to introduce
hotel services to new accounts and to maintain and increase business to existing account.
9. Ensure hotel sales and marketing procedures are in place and followed consistently
10. Evaluate competition to identify potential points of competitive advantage and


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disadvantage.
11. Prepare promotional correspondence with travel bureaus, business and social groups.
12. Coordinate sales related activities with other departments to increase internal staff awareness of the customers' need and to offer new and improved services to customers.
13. Responsible in supervising and motivating sales department employees. Carry out supervisory
responsibilities in accordance with company's policies, training program and applicable laws.
Responsibilities include recruiting, interviewing, hiring, and training employees; planning,
assigning, and directing work; appraising performance; rewarding and disciplining employees;
addressing complaints and resolving problems.
14. Other duties and responsibilities assigned.

SALES & MARKETING MANAGER
Apr 2014 - Dec 2017 Wana Riverside Hotel Melaka

Industry Hotel / Hospitality
Specialization Hotel Management/Tourism Services
Role Management
Position Level Manager

PRIMARY ROLES:
1. To plan and implement of sales strategies to achieve sales goals as outlined in the Marketing plan
2. To manage existing clients and secure new and potential clients to generate sales revenue
3. To negotiate and closed sales deal with prospective client
4. To liaise with relevant departments to ensure client's satisfaction
5. To handle client's complaint and to perform service recovery promptly
6. Sell hotel guestrooms groups, catering services, and banquet facilities through direct client contact to maximize total rooms revenues and profits.
7. Establish client base of organizations, associations, social, and corporate businesses through direct
outside and inside sales effort for the purpose of securing business for the hotel to ensure that
predetermined sales expectations are met and exceeded.
8. Develop and maintain relationships with key clients in order to produce group business
9. Negotiate guest room rates, meeting room rental, function space, and hotel services within
approved booking guidelines.
10. Conduct tours of the hotel and banquet facilities; entertain qualified potential clients in accordance with company and property policies and procedures.
11. Prepared and presented marketing plans, sales literature, and contracts for clients to keep the hotel
in conjunction with corporate quota
12. Solicit new and existing accounts through methods of cold calling, direct sales calls, sales blitzes, and hotel tours.
13. Acting as a Manager On Duty in absence of General Manager following the rotating
schedule on the monthly basis


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ASSISTANT MARCOM MANAGER
Nov 2011 - Mar 2014 BEST WESTERN WANA RIVERSIDE HOTEL

Industry Hotel / Hospitality
Specialization Hotel Management/Tourism Services
Role Management
Position Level Senior Executive

MARCOM TASK:
1. Defend BEST WESTERN's brand elements and administrative standards
2. Monitors independent review social networking sites for rapid and tailored response if required -
Hotel Website, Hotel Facebook page & Trip Advisor.
3. Assist Sales & Marketing department in conducting site inspections for the hotel for corporate
potential accounts, wholesaler representative & media.
4. Collects and collates all media coverage on BEST WESTERN Wana Riverside Hotel and submits copies for monthly reporting.
5. Organizes and accompanies Familiarization Trips by media and high potential clients.
6. Expediting processes requiring contact with government department
7. Acting as a Manager On Duty in absence of General Manager following the rotating
schedule on the monthly basis.

ASSISTING GENERAL MANAGER IN ADMIN TASK:
1. Preparation and compilation of confidential correspondence, minutes & meeting and business
report.
2. Manage the administrative function of the Executive Office of BEST WESTERN Wana Riverside
Hotel through tasks including but not limited to typing, filing, taking calls, taking minutes, sorting and distributing the mails.
3. Assist the Executive Office with tasks as outlined in this document and as reasonably directed.
4. Promoting optimum efficiency of the administration function by identifying and bridging gaps
in the work flow, creating a seamless process.
5. Arrange and schedule appointments meetings, travels as well as updating calendars. This
includes undertaking a full range of daily / weekly / monthly reminders and follow up
routine or non-routine matters in progress
6. Preservation of protocol by keeping the Executive team aware of local laws and customs

ADMIN & MARCOM EXECUTIVE
Dec 2010 - Oct 2011 CASA DEL RIO HOTEL

Industry Hotel / Hospitality
Specialization Hotel Management/Tourism Services
Role Management
Position Level Senior Executive

Primary role:
Administration and Strategic Planning, communication / Operations, Marketing
Communication & Guest Services

Responsibilities included:

1. Monitors independent review social networking sites for rapid and tailored response if
required - Hotel Website, Hotel Facebook page & Trip Advisor.


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2. Assist Sales & Marketing department in conducting site inspections for the hotel for corporate
potential accounts, wholesaler representative & media.
3. Collects and collates all media coverage on Casa del Rio and submits copies for monthly
reporting.
4. Organizes and accompanies Familiarization Trips by high potential clients.
5. Manage the administrative function of the Executive Offices of Casa del Rio through
tasks including but not limited to typing, filing, taking calls, taking minutes, sorting and distributing the mails.
6. Defend Casa del Rio's brand elements and administrative standards
7. Promoting optimum efficiency of the administration function by identifying and bridging
gaps in the work flow, creating a seamless process.
9. Aiding the Executive Officers to achieve their operational objectives by taking on their
administration obligations.
10. Expediting processes requiring contact with government department
11. Preservation of protocol by keeping the Executive team aware of local laws and customs
12. Maintenance of securely and ordered files and archives and indexed to be able to locate any
existing document with immediacy.

E-COMMERCE EXECUTIVE CUM MARCOM
Oct 2008 - Nov 2010 Concorde Inn KLIA

Industry Hotel / Hospitality
Specialization Hotel Management/Tourism Services
Role Management
Position Level Junior Executive
Responsibilities included:

1. To assist Sales & Marketing Manager in all aspects of public relations and advertising matter of the department.
2. Provide day to day support for Sales & Marketing Manager undertaking set tasks as directed,
liaising with Corporate Office as required. Keep accurate records of all communications and ensure
that all agreed deadlines are adhered to.
3. Manage assigned projects; assist Sales & Marketing Manager in development and production of new collateral and advertisements for branding campaign.
4. Liaise with appointed designers, supplying a written brief outlining the specific objectives, target
market and any additional information as required ensuring that the Sales & Marketing Manager is
kept aware of all progress.
5. Handling hotel website and ensure that the website being updated with latest promotion and information.
6. Responsible for monitoring hotel online activities, supporting the websites and ensuring rate
parity between hotels own website and all e-distribution channels.
7. Work closely with the online travel agent to improve website usability and functionality.
8. To establish good connection with all online members in order to obtain updates on the Hotel.
9. Maintain and update guest's database systems (DEMS).
10. Proof check specific design jobs where required to a high degree of accuracy. Liaise with graphic design and agency to ensure effective communication is maintained.
11. Ensure all product information is correct in all forms of communication such as internet,
media, printed material etc.
12. Work closely with vendors in development and production of premiums for branding campaign where
applicable.
13. Assist in execution of all marketing related events, promotions and distribution of literature,
marketing communications materials and media releases.


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14. Assist in execution of communications and advertising plans for special events (bridal shows, festive celebrations etc.)
15. To assist Sales & Marketing Manager in coordinating press interviews, food promotion reviews,
organization of the ceremonies and events related to the hotel.
16. To assist Sales & Marketing Manager in coordinating press interviews, food promotion reviews,
organization of the ceremonies and events related to the hotel.
17. Assist with communication and maintaining good relationship with Medias.
18. To prepare in-house guest letters about hotel's activities, promotions,
announcement and etc
19. To monitor press clippings on the hotel, hotel competitors, food and beverage activities,
tourism and service industry news.
20. To assist Sales & Marketing Manager in compiling marketing monthly report.
21. To be responsible for the smooth running of Marketing Communications Department.
22. To assist in accepting customer and media complaints, requests and enquiries. To refer to Sales & Marketing Manager for future action.
23. Manage photo library.

OFFICER
Jan 2006 - Aug 2008 AEON (M) Co Berhad

Industry Retail / Merchandise
Specialization Sales - Retail/General
Role Management
Position Level Senior Executive

Reporting to the NSC Senior Manager - Support (Japanese). The main focus is to assist in improving the commercial performance of the MaxValu stores by increasing its turnover and maximizing profitability.
Major parts of the job on a day-to-day basis include finding new ways to improve sales, and meeting
customer demand.

Responsibilities included:
1. Support the Operation Section in supervising and ensuring maximum stock at the selling floor
and also stores activities are run smoothly, efficiently and effectively;
2. Price and assortment survey especially at the surrounding of MaxValu stores for handbill and promotion purposes;
3. Support the Operation Section in verifying purchase order (centralized from HQ) to enable Finance
Dept. proceed with the payment to supplier;
4. Plan, analyzing sales figures, cost and business performances and forecasting future sales volumes
for Delica & Bakery for all MaxValu stores in order to maximize profits and to ensure the production plan is aligned with materials and capacity forecast (centralized production planning);
5. ABC-Z Analysis to reduce slow moving item on monthly basis.
6. Colour Chart Analysis to increase efficiency gondola & space on monthly basis.
7. Plan and implement shop merchandising, layout, promotional, advertising and customer traffic
flow so as to maximize sales, customer satisfaction, appearance, image and ergonomics for
customers.
8. Organizing special promotions, displays and events for all MaxValu stores;
9. Touring the sales floor regularly, talking to colleagues and customers, and identifying or
resolving urgent issues;
10. Maintaining awareness of market trends in the retail industry, and monitoring what local
competitor are activity; pricing and tactics, and do sales planning for the existing and new outlet.
11. Initiating changes to improve the business, e.g. revising the schematic plan, and price card
attachment to ensure the store can compete effectively in the local market;
12. Schematic Plan Management & Price Card Attachment monitoring;
13. Participate in auditing store in the Bi-Annual and Annual stocktaking at the store.


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TELLER
Oct 1995 - Jan 1999 Bank Simpanan Nasional

BANK SIMPANAN NASIONAL MELAKA

Industry Banking / Financial Services
Specialization Banking/Financial Services
Role Retail Banking/Branch Operation
Position Level Non-Executive

Provides superior and quality customer service.

Responsibilities included:
1. Promote and maintain positive relations with all contacts, customers and potential customers
2. Comply with all department and company policies and procedures.
3. Contribute to the fulfillment of department and company objectives and goals.
4. Operates a teller's window to serve the bank's customers by:
5. Identifying customers and cashing checks, or referring customers to an officer for authorization
to cash checks.
6. Follows teller over/short policy and all other duties as assigned.

Education

Bachelor's Degree Edu. in Information Technology
Oct 1999 - Jan 2003 Universiti Pendidikan Sultan Idris
"A" Level - Pre-U
Jan 1993 - Dec 1994 Maju Institute Melaka
Art
Jan 1988 - Dec 1992 Secondary/SPM

I am applying for (choose one):

Both

IC Number

751004045108