Shamendeswari panchavamoorthy

  • digital marketing excutive
  • Selangor, Malaysia
  • Oct 02, 2020
Part time

Personal Summary

Over 16 years' broad experience in executing wide spectrum event managements, programs
and content development functions within the entertainment industry. Skilled in the areas of
scheduling and monitoring as well as budget control coupled with proven track record in
performing under challenging deadlines. Known as a self-motivated and creative professional
with solid multitasking skills, constantly volunteering and offering a hand in supporting various
projects. Strengths include:

Campaign Management Talent Sourcing Location Recce
Event Management Content Development Production Crew Supervision
Script Writing Audio & Video Editing Government Liaison
Cross-functional Collaboration Budget Management Problem Solving

Work Experience

Promotions Producer
May 2007 - Feb 2019 Astro Network Promos Department

May 2007 - Feb 2019
Promotions Producer
• Led end to end production of an array of audio and video promotions for multiple
campaigns including production budget management, location recce as well as production
crew monitoring in line with set deadlines.
• Conceptualized the design, visual effects, writing outlines, storyboards and scripts while utilizing
linear and non-linear editing systems to edit audio and video promotions for foreign-language
• Developed innovative cost-effective solutions to enhance competitiveness and increase
revenue while meeting subscriber needs.
• Forged strong collaboration with channel managers, programming, corporate affairs, media
sales and production departments while providing support to other team members.
• Constantly kept abreast with the latest industry trends and technology.
Content Delivered
• Aattam 100 vagai season 7 - 2011 campaign

Promotions Producer
Sep 2003 - Nov 2004 Astro Network Promos Department

Carried out production of various audio and video promotions as well as content.

Production Executive
Dec 2004 - Feb 2006 MiTV Corporation Sdn Bhd

Produced a variety of promos, endorsements, event coverages, movies, highlights, song
fillers, in-house program promos for all 8 Indian channels as well as Channel News Asia.
• Prepared scripts for voice overs, story board and schedules while coordinating outdoor

Production Assistant (Practical Training)
Mar 2003 - Jul 2003 Pegasus Film

Assisted the crew in ensuring timely production of a variety of video content.


Executive Masters in Management - Management
May 2017 - Oct 2018 Asia e University
Diploma - Broadcasting
Jul 2001 - Jul 2003 Malaysian Institute of Integrative Media

I am applying for (choose one):


IC Number