Manager, Trade Marketing

$6,500 - $9,000 monthly
  • Fraser & Neave Holdings Bhd
  • No. 1 Jalan Bukit Belimbing 26/38, Persiaran Kuala Selangor, Section 26, 40400 Shah Alam, Selangor
  • Oct 02, 2020
Full time Marketing

Job Description

  • Support respective Channel Head in championing the brand at retail and point of purchase level for a particular key channel across the full portfolio of F&N categories (beverage and dairies) to achieve profitable sales.
  • Identify key business issues and opportunities through channel analysis.
  • Conduct a solid evaluation for every channel activated programs and incorporate the learning for future programs.
  • Manage channel DME to optimize key channel initiatives.
  • Drive in-store and communication tools strategy together with Trade & Standard Operations to maximize in store presence.
  • Conduct regular market visits and survey to identify opportunities and to improve availability, affordability, price compliance, activation, in store presence/ share of visible inventory and acceptability of the relevant F&N brands and packages in the channel.

Job Requirements

  • Possess at least a Bachelor's Degree, Post Graduate Diploma or Professional Degree in Business Studies/ Management/ Marketing or equivalent.
  • Proficient in English and Bahasa Malaysia languages.
  • At least 6 years of working experiences in all channels and market development in a reputed FMCG company.
  • Experience in building and maintaining business relationships with internal or external customers.
  • Pleasant but assertive personality, result driven, resourceful and willing to take up new challenges.