Performance Marketing Interns

JOB DESCRIPTION

As a Performance Marketing intern, you will collaborate with the Search team to develop and implement innovative search strategies that exceed client business objectives. You will be responsible for managing, optimizing, implementing, and analyzing paid search engine marketing activities.

RESPONSIBILITIES

• Manage and activate SEM plans/strategies for clients.
• Participate in regular communication with clients, internal teams, and planners.
• Lead meetings to present analysis, insights, and recommendations to clients and internal team members.
• Implement best practices across all search tactics managed and ensure analysts utilize best practices.
• Build continuous knowledge around advanced search opportunities, such as social search, video search, online directory search, and more.
• Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.), including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Coordinate plans between Paid Search and other channels like YouTube, GDN, and Facebook.
• Proactively conduct A/B testing, creative ad copy optimizations, and more.

• Currently enrolled in a degree program in marketing, advertising, or a related field
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Familiarity with Microsoft Office and Google Suite
• Ability to work independently and in a team environment
• Positive attitude and eagerness to learn and contribute to the team's success.

SHORT SUMMARY

A Performance Media intern is an individual who works in a marketing team and is responsible for managing, optimizing, and analyzing paid media campaigns across various digital channels such as search engines, social media platforms, and display advertising. Their primary role is to assist the team in developing and implementing innovative marketing strategies that meet or exceed the client's business objectives. Additionally, they are required to conduct regular performance analysis, provide insights, and make recommendations to improve campaign effectiveness. Overall, a Performance Media intern plays a vital role in driving business growth through effective marketing tactics.