Brand Manager

$4,000 - $5,000 yearly
  • Bukit Damansara, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
  • Nov 02, 2022
Full time Marketing

Job Description

As the Brand Manager, you will ensure that the company's products, services, and product lines resonate with current or potential customers. In addition, they monitor marketing trends and keep an eye on competitive companies in the marketplace so they can stay ahead of the competition.

·       Analyze brand positioning and consumer insights

·       Shape and communicate our vision and mission

·       Translate brand elements into plans and go-to-market strategies

·       Manage a team of marketing people working on brand initiatives

·       Lead creative development to motivate the target audience to “take action”

·       Establish performance specifications, cost and price parameters, market applications and sales

·       estimates

·       Measure and report the performance of all marketing campaigns, and assess ROI and KPIs

·       Monitor market trends, research consumer markets and competitors’ activities

·       Oversee new and ongoing marketing and advertising activities

·       Monitor product distribution and consumer reactions

·       Devise innovative growth strategies

·       Align the company around the brand’s direction, choices and tactics

Job Requirements

·       Proven ability to develop brand and marketing strategies and communicate recommendations to

·       executives

·       Experience in identifying target audiences and devising effective campaigns

·       Excellent understanding of the full marketing mix

·       Strong analytical skills partnered with a creative mind

·       Data-driven thinking and an affinity for numbers

·       Outstanding communication skills

·       Up-to-date with the latest trends and marketing best practices

·       Degree in marketing or a related field

Skill Level