· Able to write clever headlines, keep up with pop culture, come up with great ideas
· Conceptualise strong creative ideas to bring integrated and digital campaigns to life
· Produce both short-form and long form written materials across social, digital, and integrated platforms, which are clear, concise, and persuasive in line with the strategy and insights
· Understand the target audience to translate copy and design into compelling creative
· Able to distil interesting aspects from press releases, interviews, media previews and craft angles that are suitable for various audiences
· Possess a broad understanding of content marketing, and how a Marketing Automation platforms can influence styles of copywriting
· Bring new copy trends and tools to the team to help us stay ahead of our competition
· Recognised Bachelor Degree in any related field
· Proven agency / digital campaigns experience
· Opinionated and tactful
· Fluency in English
Salary will commensurate with experience and qualification.
Established in 1991, Brickfields Asia College (BAC) offers students the “Fastest and Smartest Way” to over 200 world-class law and business degrees. BAC provides its students with an unrivalled educational experience along with graduate recognition and mobility as its innovative programmes offer them a choice to graduate from over 25 UK universities.
In line with its mission of providing quality education that meets international standards, BAC has consistently been lauded for its excellence in the field. The college has received numerous industry awards including Global Business Outlook’s Best Brand in Education in Malaysia 2015 and the Best Brand in Legal Education for five consecutive years.
Known as the Nation’s No. 1 Law School, BAC has produced over 1,000 World and National Top Students, Book Prize Winners, 1st Class and 2nd Upper graduates at pre-university, university and postgraduate levels over the past five years.
BAC’s programmes provide students with international learning experiences that stimulate and develop communication, collaboration, creativity and proble