Efferty is a local Company registered with the Malaysian Companies Commission in 2017 under the clinic name Raihana Estetika Sdn Bhd as a private company. Efferty products were introduced by its founder, Dr. Raihana Ismail. He founded a clinic called Klinik Dr. Rai Aesthetics in 2017. On November 28, 2019, Dr. Rai Estetika has been officially renamed Efferty International Sdn Bhd. With this branding, Efferty aims to share the benefits of its formulation products locally and internationally. Efferty started operating on November 1, 2019 based in Dungun Terengganu as a HQ and have a branch at Petaling Jaya, Selangor. The Company specialized in communication plans for their clients in special emphasize on advertising, promotional and promotional gifts, event management and related service. The firm, together with the specialist experienced staff, can address and manage can manage client’s entire communications profile under one roof.